Stylish Designer Dresses for Every Special Occassion
GlamCorner is a tech-focused retail powerhouse which is making waves in the online ecommerce sector with rental designer wear for women! Forging new grown in the tech-fashion space, GlamCorner has revolutionised the way women consume luxury outfits.
With Australian women spending over $8 Billion per annum on fashion, and over $500 Million of this space online, GlamCorner’s approach taps into the market’s ever-increasing appetite for fresh offerings and innovation.
Founded back in 2012, GlamCorner recognised the growing trend among consumers who were willing to invest in designer pieces for everyday wear, but struggled to justify the price tags for those special, one-off occasions.
The opportunity that GlamCorner capitalised on was the ability to capture the occassional luxury market, by creating a seamless online experience, one that allows women to rent gorgeous designer dresses, for a fraction of the retail price.
GlamCorner’s revolutionary online rental model makes luxury and designer name dresses available at 10-15% of the retail price. This on-demand, pay-per-use wardrobe streaming has been likened to Spotify or Netflix, responding to the growing consumer demand for near instant access to everything from entertainment and food, to of course, fashion.
It’s a unique concept that has gained monumental traction – becoming of of the country’s true start-up success stories.
In February of 2016, GlamCorner offered 800 dresses from 60 designers, numbers that have exploded in just two years, to more than 5000 dresses from over 200 high-end local and international designer labels. And these figures are constantly on the rise!
In the period to February 2016, GlamCorner had loaned out approximately $6 Million worth of fashion since launching in 2012. In 2017 alone, GlamCorner loaned out the retail equivalent of $30 Million! The GlamCorner rental business model is also a far more environmentally sustainable choice for consumers, with a 95% reduction in the manufacturing and supply chain footprint. A point that is becoming increasingly relevant for the conscious consumer who is are of the immense environmental impact of fast fashion.
GlamCorner boast over 120,000 followers across their social media platforms and have over 50,000 of active customers on their database – figures that have almost doubled and quadrupled respectively in the two years, from February of 2016. Through creating a modern, simple and personal fashion experience, driven by technology, GlamCorner continued to attract and convert new customers who are instantly engaged with the brand’s vision.
GlamCorner is founded by husband and wife duo, Dean and Audrey Khaing-Jones. Both Dean and Audrey left high-flying careers in finance to pursue their fashion start-up dream. Securing $4.2 Million in Series A Funding in July 2017, the couple, along with the growing team of over 50 (which had just 8 people 2 years ago), are continuing to invest in new-developments, front-end and back-end technology, as well as advanced Artificial Intelligence tool Domo – one of the very first in the Australian retail landscape to do so.
Domo acts as a brain to backend reporting, analysing data faster to make accurate forecasts and predictions, thereby enabling GlamCorner to offer the exact pieces their customers want to wear. Smart technology for a smart company that are constantly looking for new ways to excite their customer, adapt, evolve and give her exactly what she wants.
Visit GlamCorner for the perfect outfit for your next special occassion! Whether it be a wedding, baby shower, bridal shower, or simply that birthday celebrations with friends and family. It’s always fun to get dressed up with your girlfriends and enjoy some bubbles to celebrate the finer things in life…
I know as a busy mumma of two boys, I’m always excited to get dressed up on the weekends or a date night with hubby. My go-to for beautiful designer rental dresses is none other than GlamCorner and I hope that you enjoy utilising the service as much as my girlfriends and I! And if you don’t already, be sure to follow GlamCorner on Instagram – @glamcorner. So much beautiful inspiration!
