A Game that the Whole Family Can Enjoy Together – Creating Lifetime Memories Over the Festive Season
The go-to board game in our household!
There are not many family board games which have stood the test of time in Australian households, but Scrabble has well and truly cemented its place as a family favourite. It currently holds the well-deserved title of the best-selling and most popular board game in history and this year, Scrabble celebrates 70 years. That’s 7 decades of household memories.
To celebrate the big 7-0, the classic Scrabble game has been reimagined with a limited-edition pack, sleek and sophisticated enough to fit perfectly in any modern household.
Jacinta Whitehead, Mattel’s Senior Marketing Manager, said, “Scrabble has lived in Australian homes for decades, and just as our decor and language evolves, Scrabble has evolved over 70 years to stay as modern as ever.” The evolution of Scrabble can not only be seen in the packaging, but in the words added to the official glossary, from new editions “frisbee” and “stereo” in the ’50s to ‘Bitcoin and ‘fitspiration’ in 2017,” she said.
With Scrabble as relevent as ever, I can’t wait to purchase one for our upcoming family trip to spend Christmas with my family. I have such fond childhood memories of playing Scrabble growing up and I can’t wait to continue the tradition with our boys once they get old enough to play also. I’m sure that this festive season, both Ollie and Oscar will love “helping” Mummy and Daddy when playing with my parents, sister and her husband. I also plan on gifting my parents and sister and brother-in-law one to keep and for us to take one back home. So that way, we all have a special edition for many years to come in all of our households.
“Scrabble is continually adapting to modern life and language and we wanted to honour that with this new edition,” Ms Whitehead said.
The premium new edition features an elegant black game board, black tiles with gold foil-print letter and gold-embossed packaging.
Ms Whitehead said the striking evolution of the game was only fitting to celebrate the constant evolution of its players and their love of language.
“Scrabble is one of those rare games that’s enjoyed by people from every generation. Most people can remember playing Scrabble as a child, and whose grandparents didn’t have the classic edition in their living room.
“With more than eight games started every second, it’s clear Scrabble is still just as popular with new generations and its wonderful to see how the game has changed and been enjoyed over the past 70 years.”
The 70th Anniversary limited-edition Scrabble is available until stocks last at Big W and Myer. The perfect festive board game edition for your family or friends, retails for $49.99. Scrabble is celebrating generations of special memories being made this festive season. A must-buy gift for those who love language, and enjoy spending time with their family over the holiday season. Perfect for a variety of ages to all have fun together.
If you do purchase one of the special limited-edition Scrabble family board games, be sure to tag us in your festive family fun snaps on social media. @thepinkjubilee @mattel. We look forward to seeing your family moments be turned in to special memories for years to come. Be sure to keep an eye out on my Insta stories as you can see us playing our special limited-edition Scrabble on the family farm. I’m so excited for Christmas Eve! Carols, scrabble, and a special roast dinner, complete with bubbles sounds like the perfect way for us to start off our holiday festive season this year!
The Pink Jubilee Shopping Tip:- To purchase online, visit www.bigw.com.au or www.myer.com.au. Please note that retailer Christmas cut-offs vary with it being so close to the festive season. We recommend to head on in-store to check if available at your local store, or phone up ahead of time to see if you can pop one aside for collection.
A big thank you to Scrabble and Mattel for featuring in our Christmas Gift Guide series.
*Disclaimer: This post was not sponsored. Opinions on the gift idea product are completely our own personal opinion.